Who we are

Who are we? Or rather, who am I? My name is Chiara Capponi and I was born in Genoa in 1999.
Ever since I was a child, I dreamed of becoming a fashion designer: it was the kind of dream you already feel is yours before you even know how to make it come true. As I grew up, however, I discovered that what we're passionate about isn't always understood or supported by those around us. My family's judgment was one of the first obstacles: they didn't truly believe fashion could be a path, much less my future. So, lacking the support I needed to immediately pursue my plan A, I chose plan B and graduated with a degree in Business Administration and then Management.
It wasn't what I wanted, but I knew those skills would one day help me achieve what I really wanted: creating something of my own.

During my studies, I always worked to support myself, undertaking a journey of commitment, discipline, and growth.
And inside me, a constant thought: I knew that, sooner or later, I would turn that dream into something real.

I finished my academic studies and, with my own strength, I decided to bring this clothing brand to life: the project I've dreamed of all my life.

This brand is my vision, my determination and my courage.
It's my biggest dream, and to make it come true I'm ready to dedicate everything to it: heart, soul, and work, without ever giving up believing in what I've always wanted to be.